Digital Analytics: following digital “footprints” to understand the people and their experiences that leave them. -Brian Clifton
I build my websites with the Drupal CMS which has its own native comments with additional modules to support spam control, notifications etc. In this post, I explain why I switched from native comments to Disqus and my review of the Disqus platform.
One way to increase Newsletter signups is to promote the pages that drive the most signups. Email marketing companies like Aweber and Mailchimp, allow you to create a 'Custom Thank You Page' on your website. You can use the custom thank you page along with Google Analytics to find the pages that drive the most newsletter signups.
MailChimp's free plan with up to 2000 subscribers is a big pull for many newbie bloggers. There are other companies that have free plans but MailChimp offers an unparalleled number of features (IMHO). MailChimp's popup signup form has helped me grow subscribers at a fast pace in all my blogs. But the popup signup form has a few irritants that I hope MailChimp will address someday.
To increase the reach and revenue of my blogs, I have been posting them on Facebook Instant Articles (IA). In a Facebook Page, you post only the teaser, link and some media. But in Instant Articles, you must publish the entire content of the blog post. This makes your blog post native to Facebook instead of being just an external link. With IA, mobile users can read the entire post on their Facebook app without having to load my website. But did Instant Articles benefit me as a publisher? This blog post contains my experience till date.
In the late 1990s, Sumantra Roy coined the term Keyword Effectiveness Index (KEI), an indicator used to shortlist keywords for SEO. The formula given by Roy remained popular for more than a decade. Later many experts have modified the formula and even come out with completely new formulas to calculate KEI. Today there are as many formulas as there are tools for keyword discovery. In this post, I recollect the original KEI formula and explain its logic.